You can generate even more clicks and earn more money from the Chitika publisher program by just doing some simple changes to the design of the banner. At this moment Chitika doesn’t allow you to change so much on the banner that we might be used to from Adsense. But you should try to blend in your Chitika banners into your site as much as possible. This way they won’t look like ordinary advertisements banners and you will generate more clicks.

Text - This is the color of the description of the products in the ad.
You should color the text in the same colors as you have the text on your own site. There are some Adsense experts that recommends that you should have a slightly lighter color than the rest of your site. This way the text will stand out a bit more. If I were you I should experiment a bit on my site and see which colors works best.

Title - The title of the eMiniMall ad and the link colors on the banner.
The title color should be the same as the link color on your own site so the banner would (just as the text color) blend in better with the rest of the site and the users would easily understand that it is a link.

Border & Background - The borders and background around your banner.
If you have a white background on your site you should make your borders and your background on your Chitika banner white. This way your banner will not make any unnecessary visual barriers between your banner and your main content. This is also what all the Adsense experts thinks is the most powerful strategie to generate more clicks.

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