Gillian Carson has written a great article about how to turn visitors into users.

Thousands of people may be visiting your site every day, but if you don’t convince them that they should be using your product, subscribing to your service, or registering in some way, then your web app’s homepage is simply not doing its job.

In these days of RSS and APIs, where content is often viewed separately from its source, how important is the design of your homepage? Will your users even make it there? Or will they slip in the backdoor through a followed link?

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