Easy Webbers

Since the launch of AdBriteForum.com I’ve been talking with a lot of people that use or not use AdBrite (for various reasons) about the future of AdBrite. So what have we come up with then you might ask? Well no one can ever be sure about anything. But here are some thoughts that have popped up.

AdBrite’s mobile marketplace will probably not be a good success. If they even launch it! I don’t think there will be any special ad market for mobiles in a few years. Just look at the new Apple phone, it uses a real web browser (Safari) to show websites in the email. It will show the website computer users will see and show the ads computer users will see. No need for any “special” mobile ads then. Until mobiles get bigger screens and real browsers then I won’t think that the use of the mobile WAP net etc will grow any bigger that it will be worth to place ads on the mobile sites.

AdBrite must go contextual in the future. A lot of publishers and advertisers think that AdBrite would become even better if it worked like Google AdSense. And I completely agree. When AdBrite only used the ordinary text links (that you can see in the right sidebar of this blog or right under this article) their marketplace system worked. But as they grow bigger and now also offer banners and interstitial ads that system doesn’t really work as good as before. Now you often hear advertisers that complain that publisher doesn’t approve their ads in time or that they are completely inactive. Now when Google AdSense allows you to run other contextual programs side by side with your AdSense ads this is the way to go.

Many users and non-users also complain that AdBrite should offer other payment options, such as PayPal. If not they should at least lower the weeks they have to wait until AdBrite sends the check. Today’s 60 days waiting is just too much.

What are your thoughts about AdBrite’s future? The discussions continue over at the AdBrite Forum as well as on this blog.

http://www.adbrite.com
http://www.adbriteforum.com

This entry was posted on Monday, February 12th, 2007 at 12:49 pm and is filed under AdBrite, Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.