As a blogger it’s important for you to offer your readers another option to get your posts and articles besides your RSS-feed. Many readers rather want to get your posts as an email to their inbox instead of trying to figure out what an RSS-feed is and how it works.

If you use Feedburner to maintain your RSS-feed you might already have activated this option. But if you want more detailed reports about your email subscribers, a robust and customizable solution you should go with Zookoda instead. Zookoda is a free and easy to use email marketing tool that is especially designed for bloggers.

After you have signed up for a Zookoda account you can customize your email letters with templates that has similarities with the designs of the very popular Blogger.com blogs. You can also create your very own templates. For example, Feedburner does not offer this solution.

With Zookoda you can create several different mailing lists and customize the subscription form that your readers sign up with. You can also “schedule a broadcast” or two. This means that you can decide at what time and on which day you want the summary of your latest blog posts to be emailed out to your readers. If you just want to send out a short email now and then you can do that too. The possibilities are endless! With Feedburner you can only choose to send out your email once per day, and that isn’t fun.

As I mentioned before Zookoda offers better reports and stats of your emails and their readers. You also have the option to “blacklist” one or several email addresses. So if you don’t want johnsmith@hotmail.com to sign up you can always blacklist him.